Marketing 2.0

As the marketing industry is moving into its 2.0 phase, Influencer Marketing has become the next big thing for it. Since 2012, Google Trends has spotted a 5000% increase in the term’s search history, classifying it as a “Breakout” subject. This type of marketing uses an individual that has influence over potential buyers and orients marketing… Continue reading Marketing 2.0

Podcast Post

While it’s a relatively young subject, social media has completely taken over and changed the world. Getting it’s start in only the early 2000s, it’s interesting to look at how it got it’s start, took over, and is still ever changing. The most common definition for social media is that it is “computer mediated technologies… Continue reading Podcast Post

Spain’s Reaction to the United States Presidential Elections

After the outcome of the 2016 United State’s election became clear early Wednesday morning in Spain, leaders and media outlets across the country were quick to react with all different types of responses. Twitter was a great platform for political leaders and media sources alike to express their views. Some of the responses were cordial… Continue reading Spain’s Reaction to the United States Presidential Elections

Guest Speaker: Marta Alonso

On Monday 11/28 the 30-year-old social media and digital marketing expert Marta Alonso came to speak to our class about her endeavors since graduating college with a degree in Journalism and Audiovisual Communication and a masters in Internet Business. In only 10 years this social media mastermind’s career has exploded as she’s learned how to… Continue reading Guest Speaker: Marta Alonso

Citizen Journalism: iReport

In 2006, mega news media outlet CNN launched iReport, a “citizen journalism initiative that allows people from around the globe to contribute pictures and video of breaking news stories”. The page was one of the first user-generated social media sites of its kind, and gave an official location for citizens to leave their reporting. Everything on the… Continue reading Citizen Journalism: iReport

MOJOs at Work

Over the last 10 years, MOJO, or “mobile journalism”, has taken off and revolutionized the way  media sources work. The term refers to when journalists report on the go using their mobile devices and a kit of tools to ensure quick yet professional results. But since the start of the term in 2005, it’s turned… Continue reading MOJOs at Work

The New Newspaper

Google is the high powered search engine that’s everyone’s go-to. You can quickly fact check anything, look up the best restaurants near you, the quickest route to your destination, and pretty much anything else in the entire world. Its helpfulness is widely known and continues to benefit people’s everyday lives. But there’s much more to… Continue reading The New Newspaper